Marketing Trends

In the dynamic world of brand development, technology serves as a powerful toolkit, revealing critical insights into customer behaviour. The....

Authored by Angela Toppo, Vice President- Marketing, Kult App Smartphones and high-speed internet are no more a luxury in the post-pandemic world;....

With 2023 just around the corner, marketers are staring at the new emerging challenge – a global slowdown. In the year gone by, we witnessed an....

Authored by Ritu Sharma, Country Manager, AppsFlyer India. The Indian app economy provides marketers with tremendous opportunity for growth, owing....

Over the past few years, marketing trends have become extremely dynamic. The most successful marketers have one thing in common, that is, they find a....

Over the years, ITC has strengthened its partnership with the retailer community which spans across 2 million channel partners in the network. In the....

Krishna Rao, Category Head, Parle Products, lists the top five trends that will dominate the marketing landscape in 2017, which include continued....

Warc, the global marketing intelligence service, has released Toolkit 2017, an annual examination of forthcoming challenges faced by marketers around....

The affluent consumer with discerning tastes is the veritable driver of growth in any luxury market. With the socio-economic and political changes....