Influencer Marketing

The Advertising Standards Council of India (ASCI) has issued draft guidelines for influencer advertising on digital media. ASCI has invited industry,....

To enable consumers to easily recognise promotional content on digital platforms, the Advertising Standards Council of India (ASCI) has released....

Known for creating waves with his content across social media platforms, BeYouNick aka Nick, in joint efforts with upGrad, India’s largest....

HDFC Bank leverages Instagram Reels to amplify 'Mooh Band Rakho', a campaign that increases awareness about cyber frauds and preventing them. A....

Spending on video to reach consumers during the lockdown period yielded highest return on investment, said the ‘Digital 2021: Adapting to the....

In today’s new normal world, we have put hygiene and care on the top of our priority lists. Asian Paints, a brand that is synonymous with....

Social impact enablement and measurement company, Collidescope.io, and Vidooly, a software company helping online video publishers succeed in digital....

The COVID pandemic has severely disrupted businesses across the world, however, these tough times have not deterred brands from continuing to create....

MX TakaTak is the new home for content creators across the country, with over 6mn digital influencers as a part of its growing community. Building on....

Authored by Anuja Deora Sanctis – Founder and CEO, Filter Coffee Co. Influencer marketing has many layers and aspects to it and over the years....

Instagram celebrated its 10th birthday this week and reaffirmed its commitment to build for the next generation of young people; to ensure people....

THE PLUG MEDIA is a 360-degree social media management company based out of Mumbai. After immense support and recognition that they have garnered in....