Influencer Marketing

Fashion brand Portico that creates bed, bath and top of bed solutions has launched a campaign called ‘A Night to Remember’ for their....

Did Amazon CEO Jeff Bezos just promote a Netflix series, albeit unintentionally? In an era of growing competition in the OTT space, this is a....

Authored by Gautam Madhavan, Founder and CEO at Mad Influence. Marketing environment is evolving day by day and it would not be wrong to say that....

Cricket is not just a sport for us Indians; it is an emotion that binds people together- it is a religion. With the world’s biggest cricketing....

For the first time in the history of General Elections in India, the social media influencers were seen playing an important role to reach out to....

GroupM, WPP’s media investment management group, today announced the Asia Pacific rollout of its influencer marketing solution, INCA.....

Admitad India & IAMAI jointly organised a Business Breakfast on ‘Influencer Marketing, on 29 November in Gurgaon. The event was mainly....

AndBeyond.Media, the world's leading on-demand digital media group serving over 1 billion MM ad experiences has made a remarkable beginning to 2018....

Indepth: Influencer marketing in an era of fake followers, bots, lack of faith – Pt 1Unilever created quite a stir in June this year in the....

Globally, the importance of influencer marketing for brands is on the rise. As revealed by a research carried out by the World Federation of....

Unilever created quite a stir in June this year in the influencer ecosystem by demanding that the influencer marketing business clean up its act. The....

In a bid to help brands maximize the impact of their influencer marketing efforts, BC Web Wise, leading digital marketing agency, has partnered with....