Programmatic Advertising

Videos have emerged as the most preferred form of content over the last few years on the wave of an unprecedented global growth in video consumption.....

Programmatic buying has graduated from being an experimental technology to a must have in a marketers’ toolkit. Programmatic buys are now....

Vasuta Agarwal, MD, Asia Pacific, InMobi throws light on the programmatic advertising landscape in India, its future, and the growth....

GroupM announced the launch of a supply path optimization project to give brands and advertisers across the Asia Pacific region more visibility into....

Inmobi has explored the state of programmatic video advertising across India, Southeast Asia and Australia-New Zealand in its latest report and....

This article is authored by Ashish Shah. (Ashish Shah is the Founder and CEO at Vertoz. Vertoz is an Online Ingenious Ad network offering....

Nitin Chowdhary, Director, Digital Infusion, highlights how Programmatic advertising has become a must for brands when it comes to making the....

Ashish Shah, Founder & CEO, Vertoz, takes stock of the major development and trends in 2017 that will have a significant impact on the growth of....

Over the last decade, digital communication has become an integral piece to any brand’s communication strategy. The penetration of smartphones....

In a first for the global television industry, media convergence pioneer, SureWaves MediaTech today announced the launch of its pathbreaking....

In this Guest Column, Ashish Shah, CEO & Founder, Vertoz Media, explores the growth of programmatic advertising in India, the factors fuelling....

Programmatic advertising will grow 31 per cent in 2017, faster than all other digital channels, according to Zenith’s Programmatic Marketing....