Ideosphere to drive Magnite's India-specific communication programme

Ideosphere has announced that they have been selected to support Magnite, the largest independent omnichannel sell-side advertising company, with its public relations needs in India. Ideosphere will support Magnite’s India communication programme and elevate Magnite’s share of voice as the company’s presence in India expands.

 

Speaking on their ambitions for India, Gavin Buxton, Managing Director of Asia at Magnite said, "With programmatic adoption in India forecasted to increase steadily over the next several years, our presence in India allows us to more easily help our clients navigate the quickly changing landscape. The competitive nature of the market requires consistent and impactful messaging, and we are confident in Ideosphere’s ability to deliver this. Their understanding of our business and strong team will be of immense value in amplifying the exciting work we are doing in market through impactful PR and communications." Magnite is the world’s largest independent omnichannel sell-side advertising company and a leading, scaled alternative to the walled gardens that dominate advertising. Magnite recently announced the opening of a new office in Mumbai, indicating the company's commitment to providing support for publishers and buyers in India, one of the fastest-growing digital advertising markets in the world. The India digital advertising market has grown substantially in recent years as India’s population spends more time than ever online and global marketing technology platforms have elevated India to a priority market as a result.

 

Commenting on the partnership, Minal D’Rozario, Co-Founder Ideosphere, said, "Indian brands and agencies are experiencing a seismic shift due to large-scale digital technology advancement in the programmatic advertising and OTT space. Magnite brings yet another world-class technology offering to the Indian advertising market. We are leveraging our team’s insights and strategy capabilities to ensure Magnite is well positioned in the Indian market. The mandate would require us to focus across multiple industry personas to drive custom narratives with an intention of education, behavioral change and brand advocacy.”