Strategic Communications Veteran Ashraf Engineer Joins Ideosphere

Enterprises are increasingly recognizing the pivotal role of strategic communications. As organizations prioritize effective communication, Ideosphere, a brand strategy communications consultancy, has taken a significant step by welcoming industry veteran Ashraf Engineer on board. With nearly three decades of expertise spanning journalism, PR, and business advisory, Ashraf assumes the role of Head of Brand Strategy.  

 His wealth of global experience is set to enhance Ideosphere's capabilities, reinforcing its commitment to delivering profound and high-quality strategic brand-building for its key clientele. This move underscores Ideosphere's dedication to staying at the forefront of impactful communication in today's dynamic business environment. 

Ashraf's professional journey includes journalism stints with the Bombay Times, Mid-Day and HT. He has been instrumental in setting a sound content practice at MSL Group, one of India's largest PR firms and helping build Pitchfork Partners from the ground up as Executive Director. He is a published author, TEDx speaker and runs an award-winning news podcast. 

 On his appointment, Ashraf said, “Ideosphere's commitment to effective communication aligns seamlessly with my belief in its pivotal role for businesses. As we enter the next phase of growth, I am enthusiastic about contributing to the organization's success by leveraging my experience to help Ideosphere create possibilities through powerful communication. I've witnessed Ideosphere consistently achieve excellence in these arenas, delivering outstanding results over the past decade. As it enters the next phase of this growth, I am excited to be part of it.”  

Ideosphere champions the belief that great communication creates great possibilities for brands. The consultancy offers its wide-ranging mix of clients a seamless, three-pronged pillars of expertise, including strategy, content and communications.  

 As Aniruddha Atul Bhagwat, CEO and Co-Founder, Ideosphere Consulting, explains, "Industry hunger for sound strategic communications guidance is very high due to rapid landscape shifts and change in consumer sensibilities. Ashraf's perspective, derived from a distinguished body of work spanning challenging industries in both India and abroad, aligns seamlessly with Ideosphere's commitment to excellence. As we chart our path toward serving global markets and more profound industry impact, Ashraf's appointment represents our commitment towards building cutting edge teams.  

 At Ideosphere, our philosophy is centered around delivering exceptional work every day, and with Ashraf onboard, we are delighted to welcome a leader to further augment our existing vision and capabilities.  

 Ideosphere has garnered recognition for its impactful client campaigns, earning accolades such as being listed among India's Top 50 Communications Firms by Reputation Today in 2018 and securing the title of Boutique Consultancy of the Year at the Fulcrum Awards in 2016. The prestigious client portfolio features industry leaders like Metro AG, Tech Mahindra, Sterlite, L&T Technology Services, Microsoft Accelerator, Vedanta Foundation, Moglix, Scripbox, and Axis Securities. Since 2012, Ideosphere has played a pivotal role in advising over 500 brands, offering expertise in crucial marketing and communication functions, including PR, social media, content creation, immersive experiences, performance marketing, and leadership communication.