ScreenXX

Today, content consumption is becoming screen and device-agnostic, which has brought forth new opportunities and challenges. The M&E industry is....

Just when you thought it couldn't get worse than Heropanti 2 (2022), TIger Shroff unleashes this futuristic action drama, which sadly gets nothing....

Based on the book 'Going Viral' by Prof. Balram Bhargava of the Indian Council of Medical Research (ICMR), The Vaccine War narrates the intriguing....

The rapid growth of OTT has been a boon to content creators, offering them a platform that has helped them create newer narratives, introduce fresh....

The growth of regional content across mediums has been observed with great interest by media observers. There is increasing preference for content in....

What are the youth of India watching today? How are they engaging with content? Which platforms are they present on? Are the content creators able to....

OTT platforms have democratised the entertainment industry, especially for actors struggling to get a break. Earlier, it was really tough for....

India’s Over the Top (OTT) Entertainment industry is burgeoning into a multi-billion-dollar industry, cannibalising into the established....

It’s SCREENXX time again, Adgully’s premiere property for the Video-On-Demand and Digital Entertainment space. In the run-up to SCREENXX....

It’s SCREENXX time again, Adgully’s premiere property for the Video-On-Demand and Digital Entertainment space. In the run-up to SCREENXX....

It’s SCREENXX time again, Adgully’s premiere property for the Video-On-Demand and Digital Entertainment space. In the run-up to SCREENXX....

It’s SCREENXX time again, Adgully’s premiere property for the Video-On-Demand and Digital Entertainment space. In the run-up to SCREENXX....