Zefmo, one of India’s oldest, pure-play, influencer marketing firms - announces the launch of its new celebrity management arm. This expansion....

An overwhelming 80 per cent of social media influencers are of the opinion that Instagram will be growing the fastest in 2018, much ahead of Twitter....

In 2018, 92 per cent marketeers are expected to launch at least one influencer campaign. The popularity of the influencer marketing to drive brand....