Tata Sky expands its news channel offerings in Odisha
This election season, Tata Sky – the leading Direct-to-Home service provider announced the addition of three news channels in Odisha - Kanak TV, Zee Kalinga and MBC TV.
Along with the Dhamal Mix pack at Rs.220/- pm, subscribers also get 2 free regional packs giving them access to over 100 channels including popular Hindi channels such as Colors, Star Plus, Sony and Zee. Tata Sky subscribers can now enjoy the free Odia regional pack that comprises of 10 popular Odia channels providing entertainment, regional and national news.
On the latest addition to the Tata Sky family, Vikram Mehra, Chief Commercial Officer, Tata Sky said, “Expanding our offering with the three news channels is a part of our endeavor to increase our spread of channels across all genres for our Odia subscribers. One of the largest states in the East and an important market for digitization, Odisha has been witnessing positive digital growth over the last few months. ”
Apart from Odia channels, Tata Sky also offers 10 Bengali and 20 Telugu channels. With the addition of the Odia channels, Tata Sky continues to reinforce its focus on the Odisha market, further strengthening its position in the east of India.