Week at a glance: Goafest 2022 coverage; Future of Cinema; PR Vs marketing

Goafest 2022 Day 1 & Day 2 Coverage:

Goafest 2022, India’s most definitive advertising, media and marketing symposium, returns after a two-year hiatus, featuring some of the industry’s brightest minds along with prestigious industry awards felicitating notable creative thinkers from South Asia. Adgully brings all the sessions, special interactions, ABBYs excitement from Goa in special coverage:

• Goafest 2022 Returns, Bigger & Better To Celebrate The Superpower Within
• Goafest 2022 Day 1: Focus on short-form content & consumer protection
• Goafest: Setting new standards for the industry
• ABP launches year-long centenary celebrations at Goafest
• Unless I’ve permitted you to use my data, you cannot use it: Rohit Kumar Singh
• "If you don’t grab consumers’ attention in 2 secs, you’ve lost them"
• The cinema audience is evolving faster than the film industry is: Yami Gautam
• Goafest 2022 Day 2 brings an eclectic mix of sports stars, global speakers & SS Rajamouli
• Goafest 2022: PV Sindhu, Vikrant Massey, Ali Fazal, Sam Glassenberg light up Day 2
• PV Sindhu opens up about her career and life
• Goafest: Unraveling the immense power of OTT

ABBY Awards 2022:

Media ABBYs: Mindshare is Media Agency of the Year; Grand Prix for Lodestar UM

Mindshare put up a strong show at the Media ABBYs 2022 as Goafest returned after a hiatus of two years. The agency was adjudged Media Agency of the Year, winning a total of 19 metals. Mindshare’s tally included 8 Gold ABBYs.

ABBYs 2022 Day 2: Grand Prix for Famous; SPNI adjudged Broadcaster of the Year

Day 2 saw ABBY Awards for Broadcaster, Public Relations, Design, Direct, Technology, Digital & Digital Craft, and Mobile being presented. Famous Innovations walked away with the Grand Prix in Direct ABBYs, where the agency won a Gold. In Broadcaster ABBYs, Sony Pictures Network India (SPNI) led the list of winners. With a tally of 2 Gold, 4 Silver and 3 Bronze, SPNI was adjudged Broadcaster of the Year.

Other important stories of the Week:

In depth: Future of cinema - Entering a multiverse of immersive & soul-stirring experiences

What is in store in India? Will we get to experience films inside well-designed theatres that promise an immersive experience any time sooner? Adgully seeks to comprehend the various aspects of this topic.

How PR has become a strong tool for building brand trust

Public Relations has evolved in the last 15 years and is now playing a much larger role in building brands. The romance between the brands will grow stronger as brands are seriously viewing PR as a very important and powerful communication tool to push and build their brands as PR helps them in bringing alot of credibility.

Hyper personalised marketing trumps witty one liners; sees 5X conversion rate

In the last 12 months, E-Commerce, Ed-Tech and Media & Entertainment have been among the top 3 industries prioritising customer retention, seeing maximum martech platform adoption.

Google removes over 3.4 bn ads, suspends over 5.6 mn advertiser accounts

Google has released its annual report on its efforts to prevent malicious use of its ads platforms. In a blog Google emphasised on how user safety is at the top of its list when it makes decisions about ads and monetised content on its platforms.

CNBC-TV18 cements its leadership; announces 50% hike in advertising rates

CNBC-TV18 has been ‘India’s No. 1 English Business News Channel’ for the last 22 years, and it has now taken its legacy and dominance even further by completely demolishing the competition, ET NOW, with a whopping 80%+* market share.

Divya Dixit on ALTBalaji’s AVOD foray, content strategy & the success of Lock Upp

Lock Upp’ has been the trigger moment for ALT Balaji to launch an AVOD tier, says Divya Dixit, Senior Vice President, Marketing and Revenue, ALTBalaji. In an interview with Adgully, Dixit says that there is nothing called ‘AVOD is the way forward’ or ‘SVOD is the way forward’.

Kotak shows the way in partnering women in their journey towards financial independence

In conversation with Adgully, Elizabeth Venkataraman, Joint President – Marketing & Alliances, Kotak Mahindra Bank, elaborates on the latest initiative for Mother’s Day, how Kotak Silk has been developed as a special programme for women customers, and a banking programme exclusively for women, and more.

The Man Company witnessed 2x growth between 2020 and 2021: Hitesh Dhingra

In conversation with Adgully, Hitesh Dhingra, Founder, The Man Company, speaks about how the men’s grooming and personal care industry has grown to be a multimillion-dollar market from being a category that had no independent space.

Charu Kishnani on CarDekho’s campaign strategy around building Trust

In an exclusive interview with Adgully for their column TALKING INSIGHTS, Charu Kishnani, Senior Vice President - Marketing, CarDekho, speaks about their new ad campaign to highlight the trust factor in all their communication, engaging key audiences through digital, cinema and OOH mediums, and more.

Digital PR can help businesses garner the crucial ROI: Piyali Reddy

In conversation with Adgully, Piyali Reddy, Head - Corporate Communications, Axis Bank, highlights the growing importance of digital PR, working with thought leaders, using data analytics to gauge the impact of PR campaigns, and more.

Bhojpuri market has the maximum migration: Amarpreet Singh Saini, CCO, ZEEL

Amarpreet Singh Saini, Chief Channel Officer, Bhojpuri Cluster, ZEEL, in an exclusive interview with Adgully.com, comments on ZEE Biskope’s new campaign launch on Mother’s Day.

Inclusivity is the need of the hour: Dolly Kumar, Cosmic Nutracos Solutions

In conversation with Adgully, Dolly Kumar speaks about how women leaders possess the art of handling challenges, readjusting to new working norms, maintaining gender equilibrium in organisation, and more.

There’s a lot of revenge spending happening in the post-pandemic times: Rachel Goenka

Rachel Goenka is the Founder and CEO of the hospitality venture, The Chocolate Spoon Company, and also a member of the NRAI, In conversation with Adgully, Rachel Goenka speaks about the challenges that she faced during the lockdown, the new opportunities emerging in the post-pandemic period, and more.

How Himalaya is fuelling an entrepreneurial wave among rural women

In an exclusive conversation with Adgully, Rajesh Krishnamurthy, Business Director, Himalaya Consumer Products Division, speaks at length about Project Lakshmi, on women being key change agents in ensuring socio-economic progress and sustainable development, how the company is nurturing the entrepreneurial mindset of rural women, and more.

Publicis Groupe to acquire global SaaS platform Profitero

Profitero’s solutions provide actionable insights and product visibility to more than 4,000 brands and 70 million products on more than 700 retailer websites, in over 50 countries every day.

Network18 reports its highest ever full-year consolidated EBITDA at Rs 1,080 cr

FY22 revenues saw a 25% increase, revenues driven by a strong growth in advertising; however, subscription revenue was flattish as NTO 2.0 implementation remained mired in legal challenges.

Ad Volumes per channel up 5% during 39 matches of IPL 15: TAM Sports

Among the Top 5 Categories of IPL 15 and IPL 14, there were four categories that were common. During IPL 15, the Top 5 categories collectively contributed 39% of overall ad volumes. Ecom-Gaming was on top in IPL 15 as well as in IPL 14.