Zee TV to launch original shows for 6 to 7 pm time band
On the new primetime slot, Zee TV & Zee Cinema - Marketing Head, Akash Chawla said, "Audiences are always on the lookout for superior content and once again, Zee TV will create a new time slot to engage our viewers so that they enjoy a greater variety of good shows from 6 pm onwards. With winter around the corner and day's being shorter, families are sure to gather in front of their TV screens and it is our endeavour to give them original content. These launches are symptomatic of a broader change that we hope to pioneer in viewership trends."
About the shows Sukesh Motwani, Head ' Fiction Programming, Zee TV said, "The concepts of both, Apno Ke LiyeGeeta Ka Dharma Yudha and BhagonwaliBaante Apni Taqdeer, are very different and unique in nature. They are female centric shows and capture the essence of the young & emerging small town North Indian women. Their aspirations, dreams and issues will be brought to the fore in a manner that will surely captivate the audiences. It is a paradigm shift and we are hoping that they will become appointment viewing like our other primetime shows."