11 Strategies for Building an Inclusive Employer Brand on Social Platforms

Authored by Amandeep Kaur, Founder & CEO, Phoenix TalentX Branding

Building an employer brand isn't just about showcasing the perks and benefits of working at your organization. It's also about reflecting the values, culture, and diversity of the people that make your company tick. As the world becomes more connected and diverse, businesses must adapt to this multicultural landscape. Leveraging social media to project a diverse and inclusive employer brand is paramount. Here's how to do it effectively:

Authentic Representation Matters

Feature real employees from different backgrounds, roles, genders, abilities or disabilities, ethnicities, and experiences in your social media campaigns. Avoid using stock photos or generic representations. The authentic experiences and stories of your employees can resonate deeply with potential candidates.

Share Real Employee Stories

Allow employees to share their unique experiences at your company on your social media channels. These could be in the form of video interviews, written testimonials, LinkedIn posts on personal their profiles or behind-the-scenes snapshots. By doing this, you're showcasing the genuine diversity of experiences and people at your organization.

Celebrate Cultural Events

Recognize and celebrate international holidays, cultural events, and heritage months. This not only educates your followers about various cultures but also showcases your organization's commitment to acknowledging diversity. Whether it's Diwali, Eid, Black History Month, or Pride, make sure your brand is part of the conversation in an authentic and respectful manner.

Use Hashtags Wisely

Leverage trending and relevant hashtags to join wider conversations about diversity and inclusion. For instance, #EqualOpportunity, #WomenInTech, or #InclusionMatters can amplify your message and make it part of a bigger movement.

Collaborate with Diverse Influencers

Partner with influencers from various backgrounds and let them share their perspective about your company culture, values, and commitment to diversity. They can provide an external viewpoint and can attract a diverse group of followers to your brand. You can even hire these diverse influencers as your consumer brand ambassadors, feature them in your marketing advertisements to leverage their popularity to further your brand’s stand as a diverse employer or as consultants for your diversity projects so as to include them on diversity conversations

Engage in Thought Leadership Events

Share articles, studies, and content related to diversity and inclusion on your social channels. This not only positions your brand as a forward-thinker in this space but also attracts candidates who value these principles. Sponsor diversity events like Rise, India Diversity Enclave, Pride Month . Collaborate with storytelling platforms like The Better India, Humans of Bombay etc. to showcase diversity employee stories and your progressive people policies.

Conduct Live Sessions

Host Q&A sessions, webinars, or AMAs (Ask Me Anything) on platforms like Instagram or LinkedIn, addressing diversity and inclusion topics. It can be an opportunity for potential employees to ask questions and for your company to showcase its initiatives and values.

Encourage Allyship

Promote stories or instances where employees have demonstrated allyship in the workplace. This creates a narrative that everyone at your organization is responsible for fostering an inclusive environment. You can ask these leaders to blog their thoughts on social media.

Monitor & Engage with Feedback

Social media is a two-way street. As you post content, be ready to receive feedback, both positive and negative. Engage constructively with comments and be open to making changes based on valid criticisms.

Set & Showcase Diversity KPIs

Set key performance indicators (KPIs) related to diversity and inclusion, and periodically showcase the progress made on these metrics. This transparent approach can position your brand as accountable and committed to real change.

Embrace DEI & B in Totality

In the modern workplace, diversity acknowledges the spectrum of individual differences. Equality ensures everyone is treated fairly, while equity offers the necessary support for equal opportunity. Inclusion focuses on creating a space where all voices are valued, and belongingness ensures that employees feel a genuine sense of connection and community.

In conclusion, building a diverse and inclusive employer brand on social media is about reflecting your company's true culture and values. It's about connecting with potential employees on a deeper level, showing them that they belong, and that their unique perspectives are valued. By adopting the strategies mentioned above, you can not only enhance your employer brand but also position your company as a leader in the space of diversity and inclusion.