15 DD Free Dish slots sold through 39th e-auction; highest bid at Rs 57.1 lakh
The first e-Auction for MPEG 4 slots (39th e-auction of DD Free Dish), as per the new policy guidelines for DD Free Dish, was successfully conducted from March 27 to 29, 2019. The highest bid price was Rs 57.1 lakh, which is almost 1150 per cent premium over the reserve price of Rs 5 lakh.
The average slot price was Rs 44.17 lakh, which is almost 900 per cent premium over the reserve price.
“There was overwhelming response to the 39th e-auction, as almost four times applications were received against the vacant slots of MPEG 4. There were no genre-based restrictions or reservations for participating in the 39th e-auction,” the public broadcaster stated.
Subsequently, 15 channels were successfully allocated slots. Subject to completion of all formalities, the 15 channels that have successfully bid for slots will come on DD Free Dish platform w.e.f. April 15, 2019.
Out of the 15 channels, five of them are Hindi devotional channels, including Aastha Bhajan, Arihant, Satsang, Subh TV and Vedic TV. Apart from that, only three are non-Hindi channels while the rest are Hindi channels.
In the news genre, ABP Ganga, Chardikala Time TV and Aryan TV National have won the slots. Enter10 Bangla, Oscar Bhojpuri, Sky Star Bangla, Sky Star Telugu and WoW Cinema One have bought the slots in the movies genre.
Home Shop 18 and NT1 have won the slots in the tele-shopping genre.