300+ campaigns by 120 brands in contention for Star Re.Imagine Awards
With the 11th edition of the Indian Premier League (IPL) wrapping up on Sunday, May 27, 2018, Star India is now all geared for the inaugural edition of the Star Re.imagine Awards. As is known, the Star Re.imagine Awards will recognise creativity and innovation in the use of integrated media in advertising campaigns aired during the Vivo IPL 2018 on Star Sports and Hotstar.
A high powered jury, including advertising legend Sir John Hegarty, celebrated creative director Piyush Pandey, acclaimed filmmaker Raju Hirani, marketing veteran Vibha Rishi, digital evangelist Rahul Welde and adman V Sunil met in Mumbai on May 26 to deliberate on the winners and select two campaigns that they believe have excelled in terms of creativity and leveraging the platform. The awards will not only celebrate creativity but also recognise and appreciate teamwork. Two winning teams of 24 members each will be hosted for a premier global sporting event.
Over 300 campaigns by 120 brands are vying for the awards; these are the campaigns that were aired during the entirety of the Vivo IPL 2018 until Friday, May 25, on Hotstar and the Star India Network.
The jury chose two campaigns that cut across sectors for ‘Best Creative’ and for ‘Best Use of Integrated Media’. The winners will be announced in June 2018. The trophies have been designed by Europe’s pre-eminent glass artists Peter Layton, which are a celebration of creativity and enduring art.
Gayatri Yadav, President - Consumer Strategy & Innovation, Star India, commented, “Sports is a great platform to connect with consumers and the Star Re.Imagine Awards is about recognising great advertising that truly leverages the power of the biggest canvas of them all – the IPL. The awards celebrate inspiring creativity and the integrated use of television plus digital on display this season of Vivo IPL. I’m truly thankful to the bespoke talented jury, who painstakingly went through all the work, whose expertise, attention and focus on quality will help set the standard and build the Star Re.ImagineAwards as a brand for the future.”
Sir John Hegarty:
“Instituting the Star Re.Imagine Awards has been a great idea because rewarding good work with recognition is the best way to keep the creative juices flowing. We’re judging and showing great, real work that’s been seen by the public who have responded to it in many different ways. This will encourage other clients to be brave and create work that stands out and engages. For me that is the more important part.”
“I think Star Re.Imagine Awards is a fantastic idea. It’s a wonderful step that Star has taken in terms of encouraging creativity. I hope it will grow, become bigger and more attractive to people and give a boost to IPL advertising.”
“It’s a good initiative, because for anyone who is making any kind of films, ads or documentaries, if there is an appreciation of the work, it motivates them to do better. Star Re.Imagine Awards will give the opportunity to a whole lot of people to see the kind of good work that is being done in advertising.”
“IPL is watched by hundreds of millions of people and IPL advertising is all about showcasing what you are capable of. It is a huge big platform for creativity and innovation. The Star Re.Imagine Awards will definitely go a long way in ensuring better quality and more imaginative work.”
“I think the Star Re.Imagine Awards is an excellent start. It will give the advertisers and creative people the next level of pressure to do better work. Hopefully, it will be a platform inspiring great work on a great scale.”
The Star Re.Imagine Awards is an extension of the way Star India reimagined the Vivo IPL 2018 by putting fans at the heart of it, taking Hotstar from solo to social, and leveraging the power of creative, technology and multi-screen to deliver incredible value to viewers, the game of cricket in India, and to brands and all other stakeholders.
“IPL is by far the most popular platform for consumers and thus super relevant for the advertisers. Therefore recognizing creativity through the Re.Imagine Awards done by Star is a fantastic idea. This is the first year of the awards and it will get the advertisers to really recognize the relevance and importance of such a mega event. Also, as the IPL and Re.Imagine awards go forward, there will be a step up in the creativity and execution of advertising on the IPL platform.”
Sideways and Kyoorius partnered with Star India in the initiative.