70% of New Stock Market Investors Under 30: Suresh Shukla, SBI Securities

SBI Securities, a stalwart in the financial services domain, embarked on a transformative journey with their campaign, 'Har Nivesh ke Liye, Har Niveshak ke Saath.' This initiative, as elucidated by Suresh Shukla, CBO, SBI Securities, was a testament to the institution's enduring commitment to trust and support in the realm of investments. "SBI as a brand has always been known for trust," remarked Shukla. "We wanted to be loud and clear in saying that we help you in your investments and also in making your dreams come true."

The campaign, meticulously crafted to resonate with the burgeoning cohort of young investors, sought to address a prevalent gap in the market - the dearth of informed guidance for novice participants. Shukla underscored the significance of this demographic, noting, "all the new clients that are coming to invest in stock markets - around 70% of them - are below the age of 30 years." Consequently, the campaign's primary objective was crystal clear: to position SBI Securities as the go-to partner for these nascent investors, offering a panoply of financial instruments and services tailored to their needs.

The resounding success of the campaign, evidenced by its staggering 50 million views, surpassed even the most optimistic expectations. Shukla attributed this triumph to a concerted focus on digital marketing and a robust DIY platform. "Our focus is on the power of digital marketing, share of digital and DIY in acquisition," he explained. "We want to build a robust DIY platform which is already there, but we are now doing it drastically."

Looking forward, SBI Securities has articulated a strategic vision centered on digital innovation and customer-centricity. Shukla emphasized the imperative of a seamless customer experience, underpinned by technological advancements and bespoke offerings. "Our focus is on... our digital first acquisition strategy becomes a huge success... We want to make sure our products are very customer-centric," he elucidated.

In the face of a competitive landscape and evolving market dynamics, SBI Securities remains steadfast in its commitment to innovation and excellence. Shukla outlined the company's hybrid approach, blending the personalized touch of traditional broking with the efficiency of digital platforms. "We want to position ourselves as a hybrid player," he asserted. "Our entire focus and energy is to cater to all the customer needs."

With an unwavering dedication to customer empowerment and a forward-thinking strategy, SBI Securities is poised to chart new heights in the ever-evolving landscape of investments. As Shukla aptly summarized, "We hope to continue to grow into this space... We have a unique combination of being a part of SBI and focusing on having cutting-edge technological advancements."