73 new brands & 36 new categories present in 15 matches of IPL 17: TAM Sports

While ad volumes after seven matches during the Indian Premier League Season 17 rose by 4% over the previous season, after 15 matches Television Advertising for IPL 17 observed a dip, growing at 1% compared to IPL 16, as per data by TAM Sports.

During IPL 17, the count of categories and advertisers increased by 63% and 26%, respectively, compared to IPL 16.

The top 5 categories present in IPL 17 together covered 52% share of the ad volumes, with Ecom-Gaming leading the list. Also, throughout all the 15 matches of IPL 17, Ecom-Gaming dominated the category list.

Ecom-Gaming and Pan Masala were the common categories between IPL 17 and IPL 16. Among the Top 5 Categories in IPL 17, two of them were from the Food & Beverages Sector.

In Advertisers, Sporta Technologies secured the first position from Match 01 to Match 07 and Parle Products was the leading advertiser from Match 08 to Match 11 during IPL 17. Together, the top advertisers added 37% share of the ad volumes in IPL 17.

Sporta Technologies, Vishnu Packaging and K P Pan Foods were the common advertisers present between IPL 17 and IPL 16.

In the 15 matches of IPL 17, there were 36 new categories and 73 new brands present compared to the same number of matches in IPL 16. Parle Food Products and Airtel Xstream Fiber secured the first and second positions, respectively, among the 73 new brands present in IPL 17.