92.7 BIG FM announces the winner of "I AM ' VOICE' award

92.7 Big FM in association with "I AM SHE 2010' crowned the best fresh voice talent amongst the "I AM SHE' Miss Universe contestants. The winner, Sheena Chohan of "I AM VOICE' award was chosen from the top 30 finalists of the pageant, she was awarded the 92.7 BIG FM ' "I AM ' VOICE' AWARD at the finale on May 28, 2010 at NCPA, Mumbai.

An excited and jubilant Sheena Chohan commented, "I have no words to express how thrilled I am to have won this coveted title ' "I AM VOICE'. It comes as a surprise to me on being crowned this title. I thank 92.7 92.7 BIG FM and "I AM SHE 2010' for honouring me and discovering the hidden talent in me."

Speaking on the association, Arjun Singgh Baran, Business Head, BIG LIVE, Intellectual Properties said, "It gives us great pleasure to be associated with this prestigious event. The Miss Universe contest is synonymous with beauty, poise, intelligence and Sushmita Sen embodies these qualities to the hilt. The voice of a lady is an important dimension of her personality and 92.7 BIG FM has discovered the best fresh voice talent amongst the top 30 contestants and honoured Sheena Chohan as the I AM ' VOICE award".

BIG Live a division of Reliance Media World has partnered with I AM SHE to market the pageant in India. Big FM RJs kept listeners updated by providing them first hand action from the final venue.

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment