92.7 BIG FM appoints Viplove Gupte as national programming head

92.7 BIG FM, the radio arm of Reliance Media World Ltd., announces the promotion of Viplove Gupte to National Programming Head. Gupte, has been part of the programming team at 92.7 BIG FM in the capacity of Associate Vice President - Programming since May 2008, and has been instrumental in shaping the on-air offerings from the radio station.

In his new position, Gupte will be responsible for the programming strategy of the Stations across the country as he tailors the creative mix for each city treating listeners to pioneering programming initiatives in radio entertainment. In his new role, Viplove will report to Tarun Katial, Chief Executive Officer.

Gupte's career spans over a decade, dating back to being the Creative Head at Brainwave Visualiser Pvt. Ltd. in Indore where his main task was to conceptualize and design creative advertising solutions to the clients.

He entered the world of radio in 2001 when he joined Radio Mirchi as their programming head for their Indore Station before moving to Mirchi Movies in Mumbai as its Content Head. Having worked closely with the team that developed script shop and script bank, he was instrumental in creating a clear identity for the brand.

During his tenure with the company, Viplove also handled radio promotions for India's biggest English language film "Being Cyrus'. Viplove's romance with radio only grew as he moved to My FM in the year 2006 in the position of the National Programming Head, where he was part of the team that launched over 16 of its stations, including manpower and backend, in record breaking time.

Gupte's expertise lies in building growth through effective trouble shooting as he flexes his creative buds to provide radio listeners clutter-breaking entertainment. His role at 92.7 BIG FM promises to offer listeners an aural treat across the Stations network.