92% of US households now have broadband at home: Parks Associates

Parks Associates research reports 92% of US households now have broadband at home. There has been steady growth in smart home and security adoption over the years as US internet households accumulate more connected devices through an increasingly diverse list of channels, from retail to service bundles to dealers/installers.

The research firm will host the 18th annual CONNECTIONS™ Summit: Performance and Profits: Smart Home Strategies at CES on January 9, 2024, at the Venetian, Level 4, Marcello 4404 from 9:00 AM- 5:00 PM in Las Vegas. CONNECTIONS™ Summit features the firm’s latest research on the connected home, along with insights from leading technology and service companies. 

CONNECTIONS™ Summit sponsors include leading companies in the connected home industry:

  • SmartThings – Diamond Sponsor
  • Cox Communities – Reception Sponsor
  • Ivani – Platinum Sensing Platform Sponsor
  • Kaadas Smart Locks – Platinum Smart Lock Sponsor
  • Shelly – Platinum Energy Management Sponsor
  • SkyBell – Platinum Video Doorbell Sponsor 
  • Ubiety Technologies – Platinum Presence Detection AI Sponsor
  • Alarm.com — Platinum Sponsor
  • Homebase – Platinum Sponsor

Event Sponsors 

  • AIG (American International Group) 
  • Calix 
  • Nice 
  • Origin 
  • Universal Electronics

“Consumers’ lives practically revolve around the internet and connected devices, and in all residence types, safety leads smart home product use cases,” said Mindi Sue Sternblitz-Rubenstein, VP, Marketing, Parks Associates. “Many consumers are also interested in convenience and automation and rate valuable benefits of smart home devices around monitoring, notifications, automation, and remote controls.”

Parks Associates data shows that when asked the benefits of smart home devices, 61% of US internet households rate monitoring activity outside their door as valuable or highly valuable. Safety and security benefits, alongside entertainment, continue to drive the adoption of connected devices:

  • 42% of US internet households own at least one smart home device
  • 66% own a smart TV
  • 20% own a video doorbell
  • 17% own a smart thermostat

CONNECTIONS™ Summit features six executive sessions and a fireside chat on “Smart Home Innovations” with Mark Benson, Head of Samsung SmartThings U.S., Samsung SmartThings. CONNECTIONS™ Summit concludes with a networking reception sponsored by Cox Communities.

Speakers:

  • Jacob Alamat, SVP, Home and Life, Silicon Labs, Inc., 
  • Greg Baldauf, Director, SmartLife & Cloud Partnerships, Calix
  • Mark Benson, Head of Samsung SmartThings U.S. Samsung, SmartThings
  • Kurt Busch, CEO, Syntiant
  • John Butrim, VP Multifamily, HOA & Builder, ADT Multifamily
  • Naveen Chhangani, SVP & Chief Product Officer, ADT
  • Jonathan Coffey, VP of Products, SmartRent
  • Nick English, CEO North America, Kaadas
  • Shira Gershoni, VP, Product, Asurion
  • Nancy Goldberg, CMO and EVP, NAGRA
  • Arsham Hatambeiki, SVP Product & Technology, Universal Electronics Inc.
  • Wolfgang Kirsch, CEO, Shelly
  • Lily Knowles, SVP Sales, Marketing and Customer Care, Arlo Technologies, Inc.
  • Jennifer Lytle, VP and GM, Commercial Emerging Business, Chamberlain Group
  • Desiree Mejia, Chief Operating Officer, SkyBell
  • Blake Miller, Founder, Homebase; Chief Product Officer, Quext
  • Linsey Miller, SVP Business Development & Services, Resideo
  • Michelle Mindala-Freeman, EVP, Connectivity Standards Alliance (CSA)
  • Tony Nicolaidis, Chief Commercial Officer, Origin
  • Jim Nye, Chief Product Officer, Vivint
  • Richard Plummer, Senior Director, Home Services, AIG
  • Aaron Pollack, CMO, Rachio
  • Keith Puckett, Founder and CEO, Ubiety
  • Vickie Rodgers, VP and GM, Cox Communities, Cox Communications
  • Kate Rojas, Head of Marketing, Pepper
  • Laura Tajima, Senior Director of Strategic Partnerships, Uplight
  • Vikram Venkatasubramanian, Founder and CEO, Nandi Security
  • Will West, CEO & Founder, OliverIQ
  • Paul Williams, Managing Director of Home Management Business Unit, Nice
  • Matthew Wootton, Co-Founder and CTO, Ivani, LLC
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