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9XM launches 'Kya Badshah Bhai banega bhai?' contest

9XM has launched a new contest Kya Badshah Bhai banega bhai?- in association with Balaji for their upcoming release "Once Upon a Time in Mumbaai" and Cinemax Multiplex.

Kya Badshah Bhai banega bhai? urges viewers to participate in the contest and help the character Badshah Bhai to be the original Bhai of Mumbai. By just sending an SMS "BHAI' to 56644 and completing three dialogues of the film the fans of 9XM will get a chance to take home free movie tickets and super cool merchandise autographed by the Stars of the film.

Commenting on the initiative, Amar Tidke, Head of Programming, 9XM, says, "Since the Channel's launch 9XM's animated characters have become extremely popular. This contest Kya Badshah Bhai banega Bhai? is to further strengthen our focus towards better interactivity between the cool dudes of 9XM and the fans. The contest will provide all the viewers of 9XM and the fans of the aspirant Bhai a great opportunity to aid him in his quest to become the real Bhai and rule the city"

The channel has developed a cool and slick looking promo integrating the main character Sultan Bhai from the film to promote this contest on air and the social networking sites. Ajay Devgan aka Sultan Bhai of Once Upon a time in Mumbaai will be providing tips to the superstar of the channel Badshah Bhai on how to be the actual Bhai and rule the city.

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