9XM partners with Indiatimes, launches IPL ki Full Toss Bakwaas

Bollywood Music channel 9XM has partnered with Indiatimes to present a unique property called IPL ki Full Toss Bakwaas. Anchored by 9XM's popular animated duo Bade - Chote (of Bakwaas Band Kar fame), IPL ki Full Toss Bakwaas will be played on Hi Buddy (a voice based social networking platform) developed by Indiatimes.com.

The contest idea revolves around Chote asking funny cricket related questions in his unique style incorporating the flavor of IPL. Chote will pose questions to the patrons based on the names of IPL teams, its owners, changes witnessed in the current season, etc. The patrons will have to call the Hi Buddy number in order to participate in this contest. Besides the opportunity to win some super cool prizes including tickets to the IPL matches, mobile phones, watches, etc the callers will also get to interact with Chote as he delivers his very own Bakwaas Siddhu-isms on IPL 2011.

Speaking on this exciting initiative, Pawan Jailkhani, EVP, 9X Media Pvt. Ltd. said, "We are pleased to partner with Indiatimes and present a unique property, based on IPL 2011. Like all Indians, 9XM is passionate about the country's two biggest religions ' Cinema and Cricket. For the Cricket World Cup 2011, 9XM had undertaken a series of initiatives that were an instant hit with viewers across the length and breadth of India. I am confident that IPL ki Full Toss Bakwaas will also receive an overwhelming response from our patrons who will be glad to interact with Chote as he shares his fundas on cricket in a true Siddhu style."