9XM rules the youth and music television genre!

9XM, India’s ultimate Hindi music destination, continues to lead the youth and music television space in India across key segments. As per the latest TAM data for Hindi Speaking Markets (HSM) for Week 50, 2012, 9XM has garnered the highest GRPs across all the key segments, consistently.

The Top Three Youth and Music Channels Per TAM data for Week 50, 2012 (HSM), in CS 15-24 yrs SEC ABC:

9XM - 36 GRPs; Bindass - 31 GRPs; MTV - 28 GRPs

The Top Three Youth and Music Channels Per TAM data for Week 50, 2012 (HSM), in CS 4+ yrs:

9XM - 25 GRPs; Bindass - 18 GRPs; MTV - 18 GRPs

The Top Three Youth and Music Channels Per TAM data for Week 50, 2012 (HSM), in CS 25+ yrs:

9XM - 19 GRPs; 9X Jalwa - 18 GRPs; MTV - 15 GRPs

9XM has also maintained a robust and consistent lead establishing its leadership position in the Youth and Hindi Music Television genre for the 11 Week period from Week 40, 2012 till Week 50, 2012.

The 11 weeks average GRPs (Week 40 – Week 50, 2012) for top three Youth and Music Channels Per TAM data in CS 15-24 SEC ABC (HSM):

9XM - 31 GRPs; MTV – 27 GRPs; Bindass - 26 GRPs

The 11 weeks average GRPs (Week 40 – Week 50, 2012) for top three Youth and Music Channels Per TAM data in CS 4+ yrs (HSM):

9XM - 20 GRPs; Bindass – 16 GRPs; MTV - 16 GRPs

The 11 weeks average GRPs (Week 40 – Week 50, 2012) for top three Youth and Music Channels Per TAM data in CS 25+ yrs (HSM):

9XM - 15 GRPs; Mastiii - 15 GRPs; 9X Jalwa - 14 GRPs

Commenting on 9XM’s stupendous success, Amar Tidke, Head of Content, 9X Media Group, said, “The TAM data which reflects viewers’ preference has clearly indicated the most preferred Music Destination. The Channel’s peppy packaging and its animated characters have resonated well with the ardent Bollywood music fans, placing 9XM consistently at the top of the Youth and Hindi Music Television category.”