A decade since Ranveer Singh broke taboos with Durex's 'Do The Rex' 

It's hard to believe, but it's been a whole decade since Ranveer Singh, the epitome of swag, fearlessly stepped into the limelight with Durex's 'Do The Rex' campaign. Fast forward to today, and the actor continues to challenge societal norms, recently partnering with Bold Care, a sexual wellness brand focused on science-based solutions for sexual health issues. As we eagerly anticipate his upcoming commercial for Bold Care, we take a nostalgic trip back to the ground-breaking 'Do The Rex' campaign that reshaped the conversation around sexual wellness.

 

In 2014, when discussions about sex were largely considered taboo in India, Ranveer Singh fearlessly broke through the barriers, headlining an ad campaign for one of the world's biggest condom brands, Durex. The 'Do The Rex' campaign not only showcased Ranveer's unmatched charisma and swag but also marked a significant departure from traditional advertising norms.

 

The ad was more than just a commercial; it was a statement – a statement that spoke about sexual health openly and without reservation. At a time when such conversations were considered off-limits, Ranveer Singh became a trailblazer, encouraging a positive and healthy dialogue around an essential aspect of human life.

 

The confidence with which Ranveer took on this campaign was unprecedented, especially for a mainstream Bollywood actor. 'Do The Rex' not only sparked conversations but also made sexual wellness cool and approachable. It was a breath of fresh air, breaking stereotypes and shattering the stigma associated with discussing sexual health.

 

As we reflect on the impact of the 'Do The Rex' campaign a decade later, it's clear that Ranveer Singh's bold move was not just a one-time event but a catalyst for change. The campaign opened doors for more inclusive and progressive discussions around sexual health in the country.

 

Now, as Ranveer embarks on a new journey with Bold Care, one can't help but admire his consistency in challenging societal norms, his commitment to responsibly addressing this big social issue and fostering a culture of openness.

 

The 'Do The Rex' campaign may be a decade old, but its legacy lives on. It remains a benchmark for fearless advertising and a testament to Ranveer Singh's unwavering commitment to pushing the envelope. As we eagerly await his collaboration with Bold Care, here's to celebrating a decade of breaking norms and embracing change in the realm of sexual wellness. Kudos to Ranveer Singh for keeping it real, relevant, and always, undeniably cool.