Aaj Tak topped the rating charts for Week 48, on unrolled data

Aaj Tak records growth in rolled ratings for Week 48 over previous week. Channel claims leadership on unrolled data.

As per the channel, while during the exit poll live broadcast, it registered 53% growth, there was 13% growth for the tunnel rescue event in rolled data released for week 48

Aaj Tak has topped the rating charts for Week 48, the channel has claimed. According to data shared by the channel, Aaj Tak has registered a growth of 4% in rolled week 48 over week 47 (BARC HSM, 15+).

As per the channel, it witnessed the highest growth in viewership during the exit poll and tunnel rescue coverages. During the live broadcast of the exit poll, the channel registered a growth of 53%, whereas, for the tunnel rescue event, it saw 13% growth.  

The channel has calculated growth rates for estimating the impact and predicting unrolled numbers. According to Aaj Tak, from channels operate over 60 million gross AMA in the Hindi news channel genre, AajTak has registered highest growth indicating it is the no1 in unrolled data.

It maybe noted that unrolled data is not available for all channels in weekly reports . Only rolled data is released by Barc on week on week basis . AajTak claims to have predicted unrolled no1 position through regression techniques and models trained over a year of data