Aalap Desai's tgthr unveils its creative leadership team

tgthr, the forward-thinking full-funnel agency led by Aalap Desai, has introduced its creative leadership structure with founding partners Anadi Sah as National Creative Director and Chief Innovation Officer, Vibhor Yadav as Regional Creative Officer for North and South, Pragati Rana as Regional Creative Officer for the West and Head of Originals, and Anirudh Venugopal as Senior Creative Director and Head of Culture.

This dynamic team brings extensive experience from renowned brands and a collective goal to evolve advertising by blending creativity, innovation, and storytelling. Aalap Desai emphasizes the need for evolution in advertising, aiming to deliver results, brand differentiation, and consumer-centric creativity. The team's impressive track record includes over 400 awards, including prestigious Cannes Lions, for notable campaigns like Mortein's 'Suraksha Ka Teeka' and Vedantu's 'The Everything Book.'