Aamir Allibhoy joins Tim Hortons as CMO

Tim Hortons, part of AG Cafe International Management, has announced the appointment of Aamir Allibhoy as chief marketing manager of Tim Hortons in the Middle East.
Holding over 20 years of experience in the domain, Allibhoy has worked with Impact BBDO.
Allibhoy began his career in Jeddah, Saudi Arabia, in 2002 at Impact, and took up jobs in both Dubai and Riyadh and worked with brands, such as PepsiCo, Emirates Aircrafts, P&G and YUM brands. He likewise set up and drove the BBDO Pakistan office.
“Aamir comes to AG Café with a great track record and wealth of experience in the Middle East. We are excited to have him on the team as our CMO to lead the marketing department and to orchestrate the marketing strategies that support our aggressive growth plan for Tim Hortons in the region,” said Hesham Almekkawi, CEO, Tim Hortons – Middle East.

Aamir Allibhoy, chief marketing officer, Tim Hortons Middle East, said: “After twenty fantastic years with Impact BBDO in Jeddah, Dubai, Lahore, and Riyadh, working with leading regional client businesses such as PepsiCo Beverages & Foods, YUM (Pizza Hut) and P&G, it was time to step out of my comfort zone and take on a new challenge in the buzzing world of coffee, donuts & more. I’m excited to be part of the newly established AG Café family and look forward to powering the Tim Hortons brand and business to new heights in the Middle East region.”
Allibhoy will be located in situated in Riyadh, the new headquarters for Tim Hortons.