AAPKA COLORS partners with Salim Sulaiman Live 2015 North America Tour
COLORS, the flagship general entertainment channel of Viacom18 Media Pvt. Ltd., a joint venture between Viacom International Inc. (NYSE: VIA and VIA.B) and Network18 – one of India’s leading entertainment conglomerates, today announced its partnership with Live Concert World, an International institution founded in North America with over ten years’ experience in managing entertainment talent and world tours, for the upcoming Salim Sulaiman Live 2015 North America Tour. As a part of this association, AAPKA COLORS will be the official media partners of the concerts being held at multiple locations across North America.
Organized by Live Concert World, the Live 2015 North America Tour will feature Bollywood’s leading music composer duo Salim-Sulaiman as they jointly embark on their second North America tour in September 2015. Catering to the Indian diaspora across North America, AAPKA COLORS will partner with the concerts as they will take place across major cities in USA and Canada including Dallas, Memphis, Calgary, Chicago, Vancouver and Toronto.
Commenting on the partnership, Anuj Gandhi, Group CEO - IndiaCast said, “Music is a core element in world entertainment and music composers like Salim and Sulaiman are performers whose relationship with music is evident in every endeavor they undertake. AAPKA COLORS offers wholesome viewing avenues for the family which has made the channel a one-stop destination for viewers. Our partnership with Live Concert World is a step towards realizing our promise of associating with quality content reaching out to Indian film and music lovers across North America.”
Adding further, Salim and Sulaiman said, “We are thrilled to be working with one of the strongest Indian entertainment companies in the world. We know that this will get us another step closer to our fans in North America.”
The Salim Sulaiman Live 2015 North America Tour is a month-long musical siesta which will kick off in Dallas, TX (USA) on 5th September and reach its pinnacle with a power-packed culmination in Toronto (Canada) on 26th September, 2015.