Aashirvaad launches "Namma Chakki" with custom-made flours

Aashirvaad Atta, India's No.1 packaged atta brand, today announced the launch of its latest direct-to-consumer (D2C) offering ‘Namma Chakki’ in Bengaluru. As the name suggests ‘Namma Chakki’ is poised to be a one-stop destination for all flour needs of consumers.  

Aashirvaad, has always been a customer centric brand and is known for bringing newer innovation and experience to consumers. With the launch of Namma Chakki in Bengaluru, the brand has once again demonstrated its commitment to meeting the evolving needs of its customers.  

What makes Namma Chakki unique? 

Also Read: Aashirvaad’s ‘Anubhuti Bhawan’ re-imagines Rath-Yatra

Also Read: ITC’s Aashirvaad takes a major step towards sustainable packaging

• Flour is specially ground, only after an order is placed by a consumer 

• 12 distinct flour varieties made available to suit new age consumer requirements.  
  
  Some of the exclusive variants being launched include millet-based flours like 100% Jowar, 100% Ragi flour, Atta with millets & quinoa, fortified flour (Fortified with Iron, Folic Acid & Vitamin B12), Atta with high protein & single grain flours like 100% Khapli Atta & 100% MP Lokwan Atta and 100% Chana dal besan.
   
• Paper based and personalised packaging (with consumer’s name written on the pack)  

Speaking on the launch, Mr. Ganesh Sundararaman, SBU Chief Executive – Staples, Snacks, and Meals, ITC Ltd., said, "Every customer is unique and each one has their own taste, need, preference etc. It is no longer one size fits all. Personalisation is going to be the next growth lever and we are delighted that as an iconic brand we are committed to offering consumers with high quality products and products that address their evolving needs. Namma Chakki, is our endeavour to offer personalised quality atta to consumers, leveraging the Company’s years of experience and expertise in wheat. We have created a platform where one can directly order their preferred atta and get it delivered at their door-step hassle-free. We are excited and look forward to receiving encouraging consumer franchise". 

Furthermore, Namma Chakki will be offered in a unique & innovative paper-based packaging. The brand continues to take strides towards contributing to sustainability, while simultaneously meeting the expectations of environmentally conscious consumers. This initiative is in line with ITC’s Sustainability 2.0 vision which strives to strengthen the Company’s multi-dimensional efforts to combat climate change, enable the transition to a net zero economy, work towards ensuring water security for all, restore biodiversity through adoption of nature-based solutions, create an effective circular economy for post-consumer packaging waste and scale up programmes that support sustainable livelihoods. 

Aashirvaad Namma Chakki will offer a wide range of flours including - 100% Sharbati Atta, 100% Khapli Atta, 100% MP Lokwan Atta, 100% Chana Dal Besan, Atta with Methi, Gluten-free atta, Fortified atta, Atta with 5 grain Multigrain and other millet-based flours.