AbhiBus TVC campaign rated best in India on â€˜The ZAPR Indexâ€™
The television commercial of AbhiBus.com, India’s fastest growing online marketplace for bus ticketing, featuring Telugu superstar Mahesh Babu has been rated as the best TVC in e-commerce space under the travel and tourism category on The ZPAR Index, India’s premium television content rating and technology company. AbhiBus.com achieved top brand score for the TV Campaign Effectiveness for the last quarter of FY 2019.
AbhiBus.com, to create awareness among its customers during the festival season had roped in ace-filmmaker Koratala Shiva, who Directed Mahesh Babu in blockbuster films Srimanthudu and Bharat Ane Nenu. The TVC campaign also featured popular character actor Vennela Kishore, who played Superstar’s boss in the commercial.
Commenting on achieving top rating in the country, Mr. Biju Mathews, Chief Operating & Strategy Officer, AbhiBus said, “We are extremely delighted on AbhiBus.com TVC being rated as the best TVC in the country by a reputed agency like ZAPR. The campaign we ran on television was to enhance awareness on the ease of using AbhiBus.com platform, along with creating a brand recall among our customer base.
“Mahesh personifies passion, ability, performance, integrity, family values and trust and these attributes have enhanced our brand values in the last couple of years. We see exponential opportunities for Abhibus.com in the online bus marketplace and our association with Mahesh Babu will help us capitalise on the opportunities,” added Biju Mathews.
Abhibus.com is the preferred choice of booking, when it comes to bus travel. In addition to its popular tickets booking platform, AbhiBus.com also provides technology solutions to more than 300 private bus operators in India, 5 State Transport Corporations.
The advertisement campaign was seen on all news and general entertainment channels across all South Indian States and was broadcasted in four-different languages to suit local audience in those States. The advertisements under the campaign featuring Mahesh Babu, Vennela Kishore, and directed by Koratala Siva have also gone viral on all Social Media platforms.