Abilasha Anish elevated as Marketing Head in Disney + Hotstar (South)

Abilasha Anish has been elevated to Head-Marketing for Disney + Hotstar (South) & Star Vijay at Disney Star. She started her career as the Senior Officer – Response at The Times Group – Bennett, Coleman & Co Ltd and later held the position of a Marketing Associate at PricewaterhouseCoopers.  She was the Partner at triA Consulting and the Senior Manager – Brand & Media at Butterfly. She was also the Account Director – Strategic Planning at FCB Interface and the Head – Brand Strategy & Marketing at The Hindu. She is an alumnus of PSG Institute of Management and Indian Institute of Management, Calcutta. Her  expertise areas are consumer behaviour, marketing, communication, strategy in the media and advertising industries, covering TV,  print,  digital, and OTT platforms.