ABP Network achieves three-fold growth on Digital: Comscore MMX report

Comscore MMX’s ‘Year On Year Review’ for January 2020 to January 2021 has revealed that ABP Live, the digital platform of ABP Network, gained the highest YoY growth, surpassing all its competitors. Owing to the network’s unique engagement initiatives and uninterrupted viewer-driven content on digital, all language websites of ABP Network have grown by a whopping 143 per cent. This growth exists in terms of ABP Live’s unique users.

Amongst the top 20 competitors, ABP Live is the only publisher to have achieved a three-fold growth. The average growth of the network’s top 20 competitors is otherwise roughly 29.2 per cent YoY. ABP Live emerged as the most preferred news destination for viewers all across India, as they followed national imperatives like COVID-19 and Bihar Elections, alongside other regional/local updates on ABP Live. Other than providing ‘news beyond limits’, ABP Network has also forayed into video content, podcasts and other forms of digital media to create greater value in this era.

Comscore MMX YoY Overview
S. No.	Media/Measures	YoY Change (Audience)
1	Times Internet Limited	22.00%
2	Network 18	-5.00%
3	Zee Digital	28.00%
4	HT Media Group	24.80%
5	Daily Hunt	17.20%
6	India Today Group	1.40%
7	Indian Express Group	11.20%
8	NDTV	14.30%
9	Jagran New Media	14.30%
10	ABP Network	143.50%
11	Asia Net News Network	70.50%
12	Amar Ujala Group	-9.80%
13	BBC Sites	82.90%
14	Times Network	53.80%
15	India TV Group Sites	120.20%
16	Ziff Media Group	43.90%
17	Patrika Group	32.50%
18	Bhaskar Group Sites	-3.70%
19	The Hindu Group	7.80%
20	Microsoft News	-40.10%

With avant-garde thinking capabilities, an ability to coalesce creativity with technology, and a huge brand identity revamp - ABP Network has completely transformed itself as a brand and created a unique space for itself on the digital front. At a time when simply disseminating news was a challenge, the network went the extra mile to experiment with its content offerings. This has helped ABP Live steadily grow a loyal viewer base online.

Commenting on this achievement, Avinash Pandey, CEO, ABP Network, said, “The importance of the digital prowess of a media company has been redefined in the COVID era and we have strived to offer the best to our viewers across different platforms. This data is a corroboration of the unmatched value offered by our digital platform, ABP Live. I’m proud to see that our content is being watched with utmost enthusiasm across various platforms. We hope our viewers will continue to repose their faith in us and make us undisputed leaders on the digital medium as well.”