ABP News Network rebrands as ABP Network; forays into Original content space

As India ventures into a ‘new normal’, ABP News Network is changing its brand identity to ABP Network as it looks to transform into an all-encompassing media company embracing the future.

ABP Network is now looking beyond just the news space and expanding its offerings into allied spheres.

With this development, ABP Network has also announced the launch of ABP Studios, which will be involved in creating, producing and licensing Original content outside of news.

In a letter to partners, Avinash Pandey, CEO, ABP Network, elaborated, “This name-change milestone marks a larger rebranding exercise, mirroring our company’s growth and transformation.”

Adding further, Pandey wrote, “In recent years, our business and industry have seen seismic shifts. Now, it’s time to take the plunge and participate in the ongoing conversation and progress in our sector for scaling new heights.”

ABP Network has also unveiled its new logo, which reflects the “delicate balance between solidity and change, clarity and simplicity, derring-do and narrative, permitting news channels, shows and media products to shine in their own light”.