Acer launches avant-garde TFT monitors

Acer has launched five avant-grade TFT monitors. The brand has witnessed tremendous growth over the last one year on the LCD monitor segment and has been occupying the prime position in the overall LCD monitor market in India, since Q3, 2009. With its launch of D240H, D241H, B273H, T231H, S243HL monitors Acer plans to augment its current market share of 19.5% (Source IDC) to an all new high.

"Our strategy of "Go Big Go Wide' has been the driving force in our endeavor to offer the market bigger & wider form factors, set new standards and add value by bringing out the latest technology first to the market. We are confident that with our new maxim of ' "Bigger Size & New Technology" coupled with rich features, stylish looks and attractive pricing, these products will find wide acceptance in the Indian market and help Acer maintain its leadership in the segment" said S. Rajendran, Chief Marketing

Acer's success in the LCD monitor market has been driven by their continuous focus on the strategy of "Go Big Go Wide' where in the company constantly checkmates its competition by driving the market on to the bigger & wider form factors and bringing out the latest models first into the market. Having broken the stranglehold of the decade old traditional players, Acer is confident of maintaining its leadership position in the market.