Achhi Soch Bato" Diwali campaign by Bikano celebrating the Joy of child adoption

This festive season, Bikano, the renowned name in traditional Indian sweets and snacks, is set to celebrate the spirit of togetherness and acceptance with a heartwarming DVC release in honor of Diwali. Building on the success of their previous "Rakshabandhan Campaign," the new initiative aims to promote the invaluable act of adoption.

In this touching commercial, a young girl, happily engrossed in the creation of a vibrant Rangoli with her mother, is visited by a family friend who commends the seamless integration of the adopted child into their loving family. The poignant moment culminates in a powerful exchange, where the mother reaffirms that bonds are forged not by blood, but by the depth of shared emotions—a sentiment mirrored in the ageless tale of Yashoda and Kanha (Krishna).

"We believe that family is bound by love and compassion, transcending biological ties. This Diwali, Bikano endeavors to inspire the spirit of adoption and acceptance, emphasizing that it is our hearts that define our connections. The story of Yashoda and Kanha reminds us that love knows no bounds, and it is this very love that we aim to celebrate and foster this festive season," stated Mr. Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd.

The commercial closes with a resounding message, urging everyone to partake in the celebration of joy and enlightened thinking: "Is Diwali Khusiyon Ki Saath Saath Achi Soch Bhi Baato"—translating to "This Diwali Let's Spread Happiness along with Good Thoughts."

To further champion the cause of adoption, Bikano invites one and all to show their support by simply giving a missed call to 970-970-5100. For every call received, Bikano pledges to contribute an equivalent sum to an orphanage, reinforcing their commitment to making a positive impact on young lives.

"At Bikano, we understand that true family is created through bonds of the heart. This Diwali, as we unveil our heartwarming TVC, we encourage everyone to join hands with us in spreading not only happiness but also the invaluable message of acceptance and love through adoption. Every child deserves a loving home, and it is our collective responsibility to ensure they find it. I believe it's our duty to use our platform to promote initiatives that make a positive impact. Together, we can make a difference in the lives of these young souls, and that is a cause worth celebrating," emphasized Mr. Kush Aggarwal, Head of Marketing, Bikano.

Embracing the spirit of Diwali, Bikano endeavors to kindle a ray of hope and inclusivity for children seeking the warmth of a loving home.

To make this Diwali more joyful and unforgettable, Bikano brings a variety of packs to choose from – among Rasmol, Uttam,Anmol, Shahi Nazrana, Dry Fruit Delight, Soulful Treats, Baked Delight Rejoice, Abhinandan, Umang, Uphaar, Anupam, Albela,Meetha Chatpata,Tarang, Utsav, Baked Delight & Royal packs.