ACKO Insurance announces partnership with MI and DC
ACKO Insurance, one of India’s leading digital insurance companies, announced its partnership with Mumbai Indians and Delhi Capitals for the latest installment of the nation’s most popular T20 tournament.
ACKO joins hands with both the finalists from the last season, taking on the role of the teams’ official insurance partner. As part of this collaboration, the Mumbai Indians (MI) and Delhi Capitals players will be sporting the ACKO logo.
The association with Mumbai Indians and Delhi Capitals will be amplified with a 360-degree campaign across television, digital and social media platforms in the weeks to follow. ACKO has also planned a series of activations across platforms for engaging with the audience and driving brand recall. This includes an online contest called Catch the Logo on days when the MI/DC teams are playing, giving the audience a chance to win an opportunity to virtually interact with players.
Commenting on the partnerships, Ashish Mishra, Executive Vice President - Marketing, ACKO General Insurance, said, “We are pleased to be associated with two of the leading teams in the tournament - the Mumbai Indians and Delhi Capitals. With their tremendous appeal and fan base, we aim to introduce the ACKO brand to newer audiences and cater to their protection and car insurance needs. These collaborations provide an avenue to connect with a larger consumer base and further strengthen our presence in new and existing markets.
A Mumbai Indians spokesperson said, “We welcome ACKO Insurance to the Mumbai Indians One Family for the upcoming season. It is encouraging to have a brand partner which resonates the same passion and commitment towards becoming the leader and continues to be the best. We look forward to a successful association with ACKO this season.”
Vinod Bisht, Interim CEO, Delhi Capitals, said, “We are very pleased to collaborate with ACKO once again this year. They are a young brand, striving to scale new heights, just like our team, vibrant with the energy of youth, and aiming to better our performance each year. I am confident this will be a successful partnership for both of us once again.”