Actress Amala Paul cooks South Indian delicacies with Morphy Richards
Morphy Richards, a premium electrical appliances brand, has collaborated with Amala Paul for its digital campaign to showcase their stunning Brut Mixer Grinder as the finest appliance made for whipping up South Indian delicacies. In the digital film, the actress is seen enjoying her favourite dish in the comfort of her home, with the help of the strong and stylish Brut Mixer Grinder by Morphy Richards. The product has a powerful 800w copper motor that effortlessly performs the toughest jobs, helping consumers make the most authentic preparations. Its unique wooden finish sets it apart from other models available in the market and makes it a must-have appliance for the modern Indian kitchen.
As social distancing and staying indoors continues to remain a norm, the film narrates the actress’s yearning for home-cooked festive delicacies and is in for a pleasant treat – all thanks to her friend’s recipe and Brut Mixer Grinder. She emphasises the multi-functionality of the appliance that grinds the ingredients to ideal consistency, making it the perfect companion for a variety of South Indian cuisines.
On the collaboration, Ms. Sandhya Biswas, Country Head- Marketing at Morphy Richards, said, “It gives us immense pleasure to showcase the Morphy Richards Brut Mixer Grinders. With its aesthetic design and superior functionality, we offer convenience, efficiency, and elegance, all at the same time to our consumers. Amala Paul is known for her roles which portray a perfect blend of elegance and character, which is completely in sync with our brand proposition. We could not have found a better partner to introduce this distinct product especially in the Southern markets where people always have a penchant for class & comfort. We are confident that this collaboration will help us in garnering increased mind share and market share in the Indian homes.”
Commenting on the collaboration, actress Amala Paul said, “I am happy to be associated with a premium brand like Morphy Richards that has a great international heritage and a sound understanding of our Indian kitchen needs. Being a passionate lover of appetising food, I have enjoyed the authentic textures; courtesy of Brut Mixer Grinder. With its ultra-stylish finish, multifunctional use and strong copper blades, it serves as a must-keep item for every South Indian kitchen.”
Morphy Richards also offers a wide range of Mixer Grinders crafted to satisfy the customers’ taste buds for traditional flavours. Brut is the newest addition to this lineup and consumers now have an option to recreate the flavours and textures of Indian masalas and bring out the authentic taste of the recipes. The mixers come with strong lid locks for hands-free operation, a copper motor, and long-lasting stainless-steel blades. The user can also multitask, as the lid locks hold the jar tightly and strong suction feet grip on the countertop during the grinding process. The range can be purchased from various physical stores and online platforms, and also their e-commerce platform at https://www.morphyrichardsindia.com.