Ad-inventory of Fukrey Boyzzz sold out even before 1st episode premieres on-air
‘Fukrey Boyzzz’, Discovery Kids’ latest content offering in association with Excel Entertainment, has received positive response to the trailer launch. The show, which captures the innocent and harmless masti/ mischief of kids, premieres on October 12 on Discovery Kids at 1.30 pm and 7.30 pm.
The series, which is based on the super hit Bollywood franchise ‘Fukrey’ and ‘Fukrey Returns’, has attracted significant traction from leading advertisers. Leading advertisers such as Britannia Cakes and Complan have come on board as ‘Co-Powered by’ sponsors, while Parle Magix, Dettol, Godrej Appliances, MamyPoko and Crax have come on board as Associate Sponsors.
“We knew, we had a winner at hand, the moment we saw first glimpse of the show,” said Vikram Tanna, Head of Advertising Sales - South Asia, Discovery.
He further said, “This strong vindication from the advertising community is a testimony to the strength of Discovery Kids channel as well as our orientation to deliver value to our clients. We have more interest coming in, but we don’t have inventory left to sell.”
‘Fukrey Boyzzz’ is Discovery Kids’ second IP based on Bollywood. Earlier, the channel had launched ‘Little Singham’ – an animation series inspired by hit supercop brand ‘Singham’.