Ad land’s young guns: Tejasvi Batria, Director - Growth, Kuku FM

Tejasvi Batria is Director - Growth at Kuku FM. A creative mind with the unique ability to marry a data-driven approach with digital insights, Batria has created several award-winning campaigns for India’s top brands.

Batria has over six years of experience in driving and leading high performing Business Development, Digital Growth and Brand Strategies for Retail, Real Estate, Consumer App and Healthcare Brands.

In conversation with Adgully, Tejasvi Batria, Director - Growth, Kuku FM, speaks about his mantra to up his productivity, creating greater opportunities for growth and advancement in one’s career, and more.

What particular skill sets do you think you bring to the table?

I have a strong ability to gather and analyze data to identify patterns and trends while presenting complex data in a clear and concise manner. I have a positive attitude towards learning and personal growth. I embrace challenges as opportunities for learning and development, and I am always seeking to expand my knowledge and skills. I am not afraid to ask questions, seek feedback, and take risks in order to achieve my goals. This, coupled with a strong ability to think outside the box and come up with innovative solutions to problems, allows me to be comfortable with ambiguity and complexity, and I am able to connect seemingly unrelated ideas to create new and unique solutions.

What are the five most productive things that you do in your everyday routine?

In my everyday routine, I prioritize the following five productive activities that help me stay updated, learn new things, and maintain a healthy work-life balance:

1. Prioritising tasks: One of the most important things I do every day is to prioritize my tasks based on their importance and urgency. This helps me stay focused and ensures that I am working on the most critical tasks first.
2. Relearning and staying updated: I understand the importance of staying updated in a dynamic environment, so I dedicate time each day to relearn and stay updated with the latest developments in my field. I read industry news, attend webinars, and engage in other learning activities to keep my knowledge and skills up-to-date.
3. Following a strict schedule: I believe that following a strict schedule is essential for maintaining a healthy work-life balance. I set clear boundaries between my work and personal time and stick to a schedule that allows me to prioritise both.
4. Regular exercise: To stay focused and energized throughout the day, I make sure to incorporate regular exercise into my daily routine. This could include going for a morning jog, taking a midday yoga class, or doing a quick workout at home.
5. Taking breaks: Lastly, I recognize the importance of taking breaks throughout the day to refresh my mind and prevent burnout. Whether it's taking a short walk outside or enjoying a cup of tea, I make sure to take breaks that allow me to recharge and return to my work with renewed focus.

Do you think a career in this field is a viable one in the long term?

Absolutely! The world is constantly evolving, and with it, there are endless opportunities waiting to be explored. As long as you are willing to adapt and learn new skills, you can achieve great success in any field.

However, it is crucial to stay focused and maintain a growth mindset, particularly in industries that are rapidly changing. This means being open to new ideas, embracing change, and having the determination to push past obstacles and challenges.

It is also essential to set clear goals and align them with the company’s objectives. By doing so, you can demonstrate your value to the organisation and show that you are committed to its success. This can lead to greater opportunities for growth and advancement.

Finally, building strong relationships with colleagues, clients, and stakeholders is essential for success in any field. By fostering positive relationships and showing that you are a team player, you can earn the trust and respect of those around you, which can lead to new opportunities and long-term success.

In conclusion, with a growth mindset, clear goals, and strong relationships, there is no limit to what you can achieve in your career. While there may be challenges and setbacks along the way, as long as you stay focused and committed, you can build a prosperous and fulfilling career in any field.

What does it take to succeed in a career?

To succeed in a career, I believe, it takes a combination of several important factors, including:

• In any field, change is constant, and it's crucial to be adaptable and willing to learn new skills to keep up with evolving trends and technology.
• It is important to set clear goals for yourself and align them with the objectives of the company or organization you work for. This can help you stay focused and motivated while demonstrating your value to the organisation.
• Success in any career requires hard work, persistence, and determination to push past obstacles and challenges. You must be willing to put in the effort and go above and beyond what is expected of you.
• Learning should not stop with formal education or training. To succeed in a career, you must be committed to continuous learning and improvement by seeking out new challenges, developing new skills, and staying up-to-date with the latest trends and technologies in your field.

What would be your advice to youngsters planning to enter this industry?

It’s true that working in any industry requires a significant amount of hard work, and this industry is no exception. It is important to understand that to succeed in this field, you need to be committed to continuous upskilling, and you need to be open to learning new skills and adapting to changes.

Ultimately, success in any career requires a commitment to hard work, a willingness to learn and adapt, and the ability to communicate effectively.

Where do you see yourself in five years’ time?

In five years’ time, I see myself continuing to build Kuku FM and helping the company reach great milestones. I believe in the company’s mission, and I am excited to be a part of a team that is dedicated to making a positive impact on people's lives through audio content.

At the same time, I am committed to being the best version of myself – both professionally and personally. I believe in continuous learning and self-improvement.

I hope to continue playing a role in shaping its future growth and success. I believe that my passion for the industry and my dedication to achieving our goals will help me achieve this.