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Ad land’s Young Guns: Minu DS, Client Partner, Httpool

A post-graduate in Marketing, Minu DS is a Client Partner for Twitter business at the Httpool Bangalore office. Her portfolio includes managing clients such as Infosys, Kissflow, Dell, CRED, Unacademy, Toyota, WeWork, etc., across verticals.

Minu’s past stints have been with SVG Media from Dentsu Aegis Network and for MOMAGIC Technologies. She believes in giving back to society and is a part of various Fundraiser and Volunteer work with several NGOs apart from her regular professional duties at Httpool.

What particular skill sets do you think you bring to the table?

Being approachable is the primary skill of mine I would like to bring to the table, because that’s the one keeping me observant, unbiased, and open-minded while facing challenges and for further learning.

How did you join your current organisation?

One of my ex-colleagues working with this organisation approached me with this opening while I was looking to upgrade my profile to a more interesting one. I picked up this opportunity basis the trust I had in the person who recommended and heard good things about this organisation and its progress in the industry.

Icons in this field you look up to and how they have influenced you and your work?

There is no icon that I look up to, particularly; I learn from each of them whom I work closely with and look up to one or the other skills that excite me.

What are the five most productive things that you do in your everyday routine?

  • Interacting with different sets of people (both socially and professionally) to gather different perspectives.
  • Scrolling for hours on Twitter, checking what’s happening and to get updates on the conversations happening across various genres.
  • Working efficiently with the organisation that hired me.
  • Pause for a moment and analyse my behaviour in a day and work accordingly for a better tomorrow.
  • Of course, having my ‘Me Time’, which promotes mental and emotional calm, I feel this works as a refresh button to my mind. 

Do you think a career in this field is a viable one in the long term?

Yes, of course. As we all know, digital has become an integral part of everyone’s life; people are leveraging the digital forum across various categories. In this fast-paced world, digital advertising has been an essential tool for businesses to connect with their audience. We, digital marketers, connect them by delivering the promotional messages/ content with rich targeting capabilities on this largest digital network.

Hence, this career’s long term is viable as long as there is a need for a digital medium for advertisers to convey the content rightly to the right people.

What does it take to succeed in a career?

Success is not the last stop in anybody’s career. One can succeed in any phase of life. Only thing that matters is how we can work on building a successful career or setting up a milestone. 

According to me, one has to continue learning from the mistakes and challenges that come across. Maintain a disciplined routine and focus on the priorities. Being positive and seeking satisfaction with suitable work will take you to success.

What would be your advice to youngsters planning to enter this industry?

The digital industry is vast; it’s evolving day by day, so be consistent with the excellent work and don’t stop learning. Being patient and putting in the best efforts will pay back tomorrow, if not today. One will enjoy working in this industry.

Where do you see yourself in five years’ time?

Anywhere learning new skills and setting up new goals.

Is there any organisation that you would like to work with in the future?

Nothing specific. I would be happy to work with any organisation which holds higher morale and a supportive team. Also, that pays me well!


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