Ad-Vantage Week 5: Pepsi’s Whattay banter & Cadbury+Google Maps+Easter connect

Adgully is back for Week 5 of the Ad-Vantage Quiz with Rajiv Gopinath. Last week, participants engaged with questions related to Pepsi’s Whattay banter, Evian’s recently launched new drink campaign featuring global ambassador Dua Lipa and other such interesting questions.

Being at the forefront of advertising and media news coverage for over a decade, Adgully has launched an engaging quiz contest to reward readers who closely follow developments in the Advertising and Marketing domain. Our quizmaster Rajiv Gopinath, Chief Client Officer, Starcom, will share 10 topical questions every week on the latest developments in Business, Advertising and Brands.

To win, participants need to answer all the questions correctly and at the earliest. The quiz is live from 11 am on Tuesday (March 30, 2021) to 11 pm on Friday (April 6, 2021). Here’s what you need to do to participate.

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Take the 5^th Quiz

The winner of the quiz and the answers will be published every Tuesday. The winner will receive an Amazon Pay E-Gift Voucher worth Rs 1,000 via email.

Find below the answers to last week’s quiz.

There were 3 participants who performed really well, but unfortunately due to two or three wrong answers there was no winner last week.

The three participants who excelled last week’s quiz were:

Aditya Krishnatray

Karan Singhania

Bravo

Here are the answers to last week’s quiz.

1. He met this legendary rock group overnight in the south of France in 1972 and wrote the terms of their new deal on a cocktail napkin. The album released a year later went on to become one of the biggest blockbusters. Name the record label head.

Bhaskar Menon, the Indian-born, Oxford-educated executive at EMI, the British conglomerate that was Capitol Record’s majority owner.

In 1972, Bhaskar Menon learned that Capitol was at risk of losing the next album by Pink Floyd, which blamed the company for the poor sales of its previous albums in the United States. He flew to the South of France, where Pink Floyd was performing and, after an all-night negotiating session, they agreed on a deal. Bhaskar commemorated the terms on a cocktail napkin and brought it back to Capitol’s legal department in Los Angeles.

“The Dark Side of the Moon,” released by Capitol with a huge promotional campaign, was one of the biggest blockbusters in music history; it stayed on Billboard’s album chart for 741 consecutive weeks and has sold more than 15 million copies in the United States alone

2. Connect the below lines to water:

If you wanna run away with me, I know a galaxy

And I can take you for a ride

I had a premonition that we fell into a rhythm

Where the music don’t stop for life

Evian – Evian launched its new drink true platform with a campaign featuring global ambassador Dua Lipa. The short film sees Dua connect to her true self and perform an acapella version of Levitating.

3. Connect a 1997 one-hit wonder to a comeback for a fast food classic.

KFC – For the return of KFC’s popular Hot & Spicy they revisited some number one hits from the past that, unlike Hot & Spicy, have gone and are thankfully never coming back. The song in this case was ‘Barbie Girl’.

4. Connect a 1682 German Lutheran tale, Google maps and chocolate.

Cadbury worldwide hide – Chocolate fans will be able to hide a Cadbury Easter egg for a loved one to find anywhere in the world with the help of Google Maps.

The custom of the Easter egg hunt, however, comes from Germany. Some suggest that its origins date back to the late 16th century, when the Protestant reformer Martin Luther organised egg hunts for his congregation. The men would hide the eggs for the women and children to find. This was a nod to the story of the resurrection, in which the empty tomb was discovered by women.

5. Name the app that masks users profile pictures and prioritizes their emotional connections. Making waves currently.

Soul – While most dating apps let users browse a feed of profile pictures to find matches, the Soul App employs a mix of personality and interest tests to sort users. It then uses machine learning to generate pools of members with similar values and interests for users to choose from.

Users cannot see any personal information of others, besides their test match score and their public posts.

Shanghai-based Renyimen Technology launched Soul App in late 2016 to provide younger generations with the opportunity to express themselves freely and to form bonds with strangers who share their world views.

6. Which brand recently launched its new ad featuring a series of Whattay banter?

Pepsi – An extension of Pepsi’s ‘HAR GHOONT MEIN SWAG’ campaign, the new film shows Salman Khan bonding with friends over a game of carrom on a hot summer day. At the same time, another friend is hooked on the phone talking to his girlfriend. Seeing this budding romance, Salman’s friend exclaims ‘Whattay ashiq’. Participating in the cheeky banter, Salman Khan says “Whattay Garmi” and pulls out a chilled bottle of Pepsi, takes a swig and proclaims ‘Whattay refreshing!” with swag.

7. Which UP-based brand signed up 3 stars from a Hindi heartland drama?

Bail Kolhu, the UP-based mustard oil brand signed up Nawazuddin Siddiqui, Pankaj Tripathi and Manoj Bajpayee. The trio starred in ‘Gangs of Wasseypur’.

8. Lives in Venice, California and trained to be a monk, one of his first tie-ups was with Virgin Atlantic. Name him.

Andy Puddicombe – When he was 22, a series of tragedies hit him. Seeking a complete life change, he decided to travel to the Himalayas to train as a Buddhist monk.

In 2010, he created the first version of the Headspace app.

The UK’s Guardian included a Headspace booklet in every newspaper one Saturday, while airline Virgin Atlantic added bespoke Headspace meditation content to its planes’ entertainment system. This led to a growing number of people downloading the app.

9. Connect Sia, Michelle Obama and Preeti Mistry.

‘Waffles + Mochi’, Netflix’s new culinary kids show, follows the adventures of two Muppet-like friends, Waffles and Mochi, who work in a supermarket and spend their free time traveling the world to learn about everyday ingredients. The 10-episode series boasts a roster of famous names – including, first and foremost, Michelle Obama who stars, and whose production company, Higher Ground (created by the former first lady and her husband), made the show.

Episode 7, ‘Herbs and Spices’, features Preeti Mistry, author of the cookbook - the ‘Juhu Beach Club Cookbook’.

Sia sings the song ‘I’m a fruit’ in episode 1.

10. Which brand invited people to take a deep breath and focus on their everyday challenges? The brand was inspired by a global phenomenon to create a sub brand in January of 2020. Name the brand, the global phenomenon and the sub brand.

Halls.

The Queen’s Gambit.

Halls Checkmate.