Ad volumes per match up 24% after 23 matches in ICC World Cup’23: Tam Sports

ICC World Cup’23 has witnessed indexed growth of 24% from the first 23 matches in terms of average ad volumes per match compared to ICC World Cup’19, TAM Sports has reported.

The count of Categories, Advertisers amd Brands grew by 29%, 2% and 24%, respectively, in ICC World Cup’23 compared to ICC World Cup’19 during first 23 matches from both the World Cups.

In ICC World Cup’23, Perfumes/ Deodorant was the leading Category with 9% share of ad volumes. Perfumes/ Deodorant and Ecom-Wallets were the only common Categories between ICC World Cup’23 and ICC World Cup’19 in the first 23 matches.

Also, the top 5 categories together covered 33% share of the ad volumes during the first 23 matches of ICC World Cup’23.

Among the Top 5 Advertisers, Vini Product and FX Mart were the only common advertisers between ICC World Cup’23 and ICC World Cup’19. The Top 5 Advertisers collectively added 32% share of the ad volumes during ICC World Cup’23.

Over 45+ new Categories and 165+ new brands advertised in 23 matches of ICC World Cup’23 compared to same number of matches in ICC World Cup’19. Among the 165+ new Brands, Bharat Petroleum MAK was the leading brand, followed by Mahindra XUV 700.