Adani Realty's #AddressOfGoodness Diwali Film by Tonic Worldwide

Adani Realty, in celebration of Diwali, has unveiled a heartwarming ad film reinforcing its brand identity as the #AddressOfGoodness. The creative genius behind this campaign is Tonic Worldwide.

The narrative revolves around a young man who, despite facing criticism from his sister for sending physical greeting cards in today's digital age, persists with a unique approach. Instead of addressing the cards with names, he writes only door numbers, all destined for houses in the Sunrise Society in Agra.

Upon reaching the post office to dispatch the envelopes, the young man attracts the attention of a discerning postman. Subsequently, as the postman delivers the cards, he is pleasantly surprised by the warm reception from each recipient, who reciprocates with Diwali wishes and thoughtful gifts. The postman, perceiving the inherent goodness in the young man's unconventional act, realizes the significance of the envelopes devoid of names.

Spotting the protagonist on a balcony, the postman extends his Diwali wishes, acknowledging the spirit of kindness. The ad culminates with Adani Realty reiterating its commitment to being the #AddressOfGoodness.

This heartening Diwali film skillfully crafted by Tonic Worldwide not only captures the essence of the festive season but also beautifully aligns with the brand's ethos of spreading goodness.

https://www.youtube.com/watch?v=4aDUt8r0RN4

Credits

Client: Adani Realty

Agency: Tonic worldwide

Chief Creative Office: Sudish Balan

Creative Director: Joshna Joseph

Creative Production Head: Pravin Singh

Associate Producers: Adwait Karambelkar, Yamini Benjamin

Director (Film): Rukshana Tabassum

DA: Kushagra Maheshwari

1^st AD: Arjun

2^nd AD: Manav Nagariya