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Adani Wilmar selects OMD Mudramax as its media partner

Following a multi- agency pitch, OMD Mudramax has won the media duties of Adani Wilmar Limited, wherein the agency will be responsible for the media strategy, planning, buying and implementation for all the brands under AWL for the South and the East region of India. 

The account would be managed from the agency’s Mumbai office and will be led by Sathyamurthy Namakkal, President, OMD Mudramax & Executive Director, DDB Mudra Group, and Navin Kathuria, EVP & Principal Partner, OMD Mudramax. 

Adani Wilmar Limited (AWL) is a joint venture incorporated in January 1999 between infrastructure company Adani Group and Singapore-based agri-business group Wilmar International Limited. They have a range of premium edible oils, vegetable oils, packed Basmati Rice, pulses, soya chunks and other valued products. AWL’s vast product portfolio comprises of various competitive brands such as Fortune, Kings, Bullet, Raag, Avsar, Pilaf, Jubilee, A-Kote, Fryola, Alpha and Aadhaar. 

Commenting on the partnership with OMD Mudramax, Angshu Mallick, Chief Operating Officer, Adani Wilmar Ltd, said, “Increased products and new pipeline of products made us think of having multiple media agency partners, and we are happy to inform that going forward we have two leading media agencies working for our products. The HSM part will remain with Triton Communications and Rest of India (South & East) goes to OMD Mudramax. We wish all the best to both the agencies.” 

Reacting to the win, Navin Kathuria, EVP & Principal Partner, OMD Mudramax, said, “This is one more prestigious addition to our esteemed clientele. We love to work with clients who embrace agencies as their strategic partners. Working with an ambitious group like Adani Wilmar is a joy and we look forward to creating impactful business solutions through interesting customer initiatives across southern & eastern states of the country.”

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