Adfactors PR launches Media & Entertainment, Consumer & Lifestyle Practices

Madan Bahal, Managing Director Adfactors PR Pvt Ltd, said, "We are pleased to announce the launch of two new practices. These are a part of our initiative to widen our service offerings and make the consultancy more relevant to the larger PR market.

"Both verticals are specialist units created to fill gaps in the marketplace," Bahal said. "Our principal differentiators would be domain knowledge, a sound understanding of the socio-cultural context in the Indian marketplace, and unmatched reach in the high-growth tier-2 and tier-3 markets."

Both verticals will be led by highly experienced professionals. The Media & Entertainment will be headed by Pavan R Chawla, and Amitesh Banerjee will head the Consumer & Lifestyle practice. "Both leaders bring immense expertise and experience," Bahal said, "and we aspire to build these as market-leading practices, just as we have achieved with our other verticals."

Amitesh Banerjee, Vice President ' Consumer & Lifestyle, brings over 30 years of multi-country experience in Marketing and Communications. He served for 14 years as Head of Communications of the Seychelles Marketing Board, as well as a spokesperson for the Government of Seychelles. After returning to India, he worked in senior positions with Perfect Relations, Comma Consulting and Genesis Burson Marsteller, where he was Managing Partner ' West.

Banerjee said, "I am excited with the immense opportunities in the Consumer & Lifestyle space. I am confident our service offering will be extremely compelling."

Pavan R Chawla, Vice President ' Media & Entertainment, has 24 years of experience across Media & Entertainment in corporate communications, content, editorial and marketing in senior roles. He brings invaluable experience from several organizations, including Sony Entertainment Television, INX Media, MAX, exchange4media Group, Times of India Group, Dainik Jagran Group and the Indiantelevision Group.

Chawla said, "I am delighted to be working on this initiative from India's leading public relations consultancy. We are determined to build a market-leading practice in the Media & Entertainment space."