Adgully Exclusive | Digital music business; Where is it heading: iMusti's Samir D. Khandwala

iMusti.com, is the largest online store for great Indian music and video content and is a prestigious label that offers digital entertainment worldwide. The company was found in 2007 and is based in Fremont, California. It brings in a complete range of audio and video content on all technology platforms for consumers.

iMusti.com continues to spread awareness for using licensed music and work towards bringing the high-quality legal content for its users. As piracy today is the biggest challenge that industry is facing.

Samir D. Khandwala, Founder & CEO, iMusti Inc., shared his thoughts on where digital musical industry heading today and gave insights about iMusti.com to Adgully.

Samir Khandwala, said, " The online/digital music industry is one of the booming sectors today. According to Gartner report, online music revenue will reach $6.8 billion in 2012, and grow to $7.7 billion in 2015. If we look at India, it has huge market and music is an all-time favourite thing for everyone. However, there is a lot of pirated music which needs to be controlled and consumers should consciously avoid using illegal content."

He continued, "Our domain is a very high growth area where lots of content is generated, and this is in high-demand in other parts of the world. Some of it is new but, there is a very large volume of content that is not digitized and are available."

If we look today, the era of digital music has already started and this trend is expected to dominate the coming years, and with this the online/digital music is also expected to go more social in 2012. With the integration of the two, there would be more interactive experience amongst the users and the artists.

On this, Khandwala stated, "We definitely believe that streaming is going to be extensively used and would overtake downloading in the next few years. Streaming will be preferred as method of accessing premium content, and many companies including iMusti have demonstrated that combination of technology and content will work successfully."

iMusti.com is a premium brand that aspires to build the largest and most comprehensive archive of audiovisual entertainment for Indian music enthusiasts worldwide. It streams and sells only licensed Indian music from various genres including Bollywood, Hindustani classical, regional (e.g. Bengali, Marathi, Punjabi, Gujarati, Tamil, Telugu), Devotional, Yoga & meditation, etc. using various media. | By Ranjana Gupta [ranjana(at)adgully.com]