Adgully Exclusive | Hard-work and ambitions for growth: Kreate Advertising's Dhaval Mehta

Dhaval Mehta, CMD, Kreate Advertising is a media professional par excellence with over 25 years of experience. Hailing from a modest background he is a first generation media entrepreneur who has made it big in the advertising business. Infact some of the principles that he has worked with all these years are worth a bow. He has stood his ground and never worked on promoting any tobacco, cigarettes, ghutka or liquor brands, in any direct or indirect way.

Adgully caught up with Dhaval Mehta to learn about his milestones, challenges, about his company and much more.

Sharing about some of his key milestones, Mehta says, "The biggest milestones for me were when kreate became the only advertising agency in the country handling maximum number of security brands/companies , also handling the biggest Kids exhibition in Mumbai and having won a "Limca book of records" for an event."

When asked about some of his memorable campaigns, he happily shares that some of his most loved works include - SF10 for United Phosphorous, SAAF for United Phosphorous, Zicom Electronic Security Systems, Camlin Krafty Campaign "Lagalo Chipkalo', Launch of Camlin "Exam' pencils, D'signer Quartz watches, Wintogeno, M'cons dairy launch campaign, DOMS Pencils, Mitashi Gaming, Aditya Jyot Eye Hospital, Nina Foundation, Runwal Garden City Project and MSCIT.

Visualizing and implementing the growth plan of the company is key factor for a company's growth. Mehta tells us that Kreate Advertising agency has grown and expanded with great ambitions and hard work. "We believe in a smooth and systematic growth. We recruit people, based on our capacity to service clients.

On a conclusive note, he mentions, "We need contribution from experienced professionals to train people from grass route which will help in giving rise to excellent creative talent."

His iconic approach and realistic, transparent ways have raised several brands and services through creative branding right from logo design to a fully fledged print and audio visual advertising.

We wish Kreate advertising all the success as it roles into its 9th year with elan. | By Aanchal Kohli [aanchal(at)adgully.com]