Adgully Exclusive | How Bollywood focus made Zoom a trailblazer

Just five years after its inception, Zoom has taken an honourable place in India's TV pantheon as the country's premier lifestyle and entertainment news channel. In an exclusive conversation with Adgully,

As far as programming is concerned, Zoom has launched 10 new shows. But will viewers get to see any Bollywood stars as hosts? "We would love to have them," Iyengar said. "We have tried it in the past and the surprising thing is that in terms of ratings per say, they generally don't peak. It doesn't add value beyond a point. The viewer is our strength. As we go along, we shall become stronger and bigger."