Adgully Exclusive | The idea of Think, Live, Play and Work: Forbes Life India's Charles Assisi

Forbes Life India which has completed a year of its presence on the Indian shores has had a breezy journey.Seeing the immense success that Forbes had tasted in the Indian market Network 18 launched Forbes Life India in early 2011.It was an evening to remember when the magazine was launched amongst the Who's of who of the industry from across the sector whether it was an actor to politician.In short people who had class,style and panache in extra doses.As Raghav Behl Founder editor Network 18 had quoted" Forbes Life is a plus,plus,plus product.".

Each issue has been put together with lot of research on the discerning reader who cherishes reading the product.The latest issue which is spring issue boasts of assorted people from various walks of life.The theme of this issue is "Class" and It has names like Shabana Azmi, award-winning actor, on the idea of class, classy actors and films; A.D. Singh, MD of Olive Bar & Kitchen, on”what else”classy food and restaurants; Jonathan Scatchard and Gene Stone, both of whom are widely acknowledged as the foremost horologists in the world, on classy watches; Gautam Singhania, chairman of the Raymond group, and f1 driver Karun Chandok share their passion for classy cars; Howard Gardner, the world's most authoritative psychologist, and Akeel Bilgrami, highly respected philosopher who spoke on classy people and ideas that excite them the most; have shared their experiences.

Adgully caught up with Charles Assisi, Executive Editor & Editor online, Forbes Life India to get an insight on the recent issue of Forbes Life India and to understand from him what goes in his and his teams mind when they plan an issue, learning's after an year and a way forward.

On asking about defining the TG for the magazine , Assisi gave us an understanding that according to him " Forbes India Life is a evolved product and its readers not only want to know how to creatively spend money but also want to be surprised.The product is eclectic; it appeals to your mind as much to your wallet. It's about how to spend and leverage your life in true sense in the world".

On asking about competition Assisi said " we are very clear about the fact that in lifestyle one has to stand out different." You don't want to play the same game that everyone else is playing. He says, " with top-notch journalists and contributors who share the best of their life experiences with the readers there cannot be a better variable than this that comes to his mind."

Assisi further elaborates on the brand ambassador front that ,"the truth is that the writer stands testimony to the strength of the product so we don't feel the need of having a brand ambassador. When our readers read the magazine it gives them a feeling warmth and closeness with the writer as if he or she is enjoying life in august company."

Our keenness to know about tie-ups and marketing plans led Assisi to divulge, that recently they have not done any kind of partnerships and tie ' ups but they are just starting with their marketing push. He said, "Over the next couple of weeks you'll see the title becoming more and more visible across the network 18 property where marketing push would be seen significantly."