ADTECH all set to Market Mobile SDK offering for iOS and Android Platforms in India!

ADTECH, a leading provider of ad serving technology and part of the AOL Advertising.com Group, has today announced a new mobile software development kit (SDK) for both iOS and Android platforms. The new kit enables publishers and ad networks to integrate ad delivery into their app with ease. It reduces the development expenses for apps and makes in-app advertising a highly economical solution.

Commenting on the launch, Erhard Neumann, CEO at ADTECH said: "With its 800 million mobile phone users, India is one of the world's key growth markets for mobile communication. Also in great demand is the usage of mobile internet, mobile advertising and developing ads within applications. India is the best market for the launch of this great mobile product."

ADTECH has invested significant time and resources into building a thorough understanding of local mobile requirements and as a result have identified a gap in the market for a Mobile SDK that is fully integrated into an adserver. "What's great for customers is that our mobile offering is fully integrated into our adserving platform (ADTECH IQ), so customers can also enjoy the established features such as targeting, live monitoring, campaign optimisation features like frequency capping and campaign priorities," explains Michael Sturm, Director International Business Development and leader of the ADTECH office in Mumbai. "All media forms and formats are booked in a single workflow and benefit from combined reporting. Because the users don't need new technical solutions to book and build mobile campaigns, there are no extensive migration processes or any need for additional training. Instead, customers can profit from additional revenues by simply extending their product portfolio. ADTECH provides targeting by device, manufacturer, carrier and operating system."