ADTECH launches MRAID 2.0 compliant mobile SDK offering

Mobile SDKs (software development kit) are a key business driver. They enable companies to extend business and deliver adverts through mobile apps. With ADTECH's comprehensive ad serving solution, customers can more easily manage display, video and mobile inventory within one tool which enables the saving of time and budget.

All of ADTECH's ad management features are available for in-app advertising such as inventory management, campaign priorities and frequency. Additional features include optimising the delivery of app specific campaigns through targeting ' such as by app name and mobile SDK version. Frequency capping of ads is also available across multiple apps, ensuring that each ad is served only once within a given time period.

New key features:

¢ Simplifies banner creation through MRAID support

¢ Caching ads for accelerating rich media content

¢ Integrated solutions for Mobile Web & Apps, Display and Video

Commenting on the launch, Erhard Neumann, CEO at ADTECH said: "The mobile internet has fast become a popular communication medium and for many users, life can no longer be imagined without it. As the number of mobile internet users increasingly rises, advertising on the mobile web becomes more and more significant. Our Mobile ADTECH SDK opens up an additional sales opportunity by enabling publisher clients to monetize the advertising space in their mobile apps."

*Based on IAB Mobile Rich-Media Ad Interface Definitions (MRAID) v.1.0., Final Release October 20, 2011