‘Adulting 2’ will premiere on Pocket Aces’ gaming platform Loco

Moving away from the idea of hosting a premiere in a theatre, Pocket Aces in an unprecedented move is organising a “Loco Premiere” for the second season of their popular webseries ‘Adulting’. Episode 1 of the show by Dice Media, Pocket Aces’ long form storytelling channel, will stream on their popular gaming platform Loco. The episode will be aired on Saturday, 10^th August at 8PM and will be available to all the 18 Million Loco users. What’s more, at 10PM a quiz based on the episode will feature both actors Yashaswini Dayama and Aisha Ahmed in conversation with the Loco host for a whooping prize money of Rs. 2 lacs! 

Earlier this month, Loco launched a game based on the show - an Adulting-themed game where users can play as one of  the two lead characters - Ray & Nikhat.Throughout the game, the players collect money that gets deducted for rent; documents that are given to the boss and other such adulting scenarios. 

The game hosts 3 tournaments every day and has already hooked the audience as the platform has witnessed 1,02,000 unique users since the launch. There have been a total of 7,91,000 game plays and the audience has spent close to 53k hours on Loco already!

Sharing their thoughts on this new approach, the co-founders Ashwin Suresh, Anirudh Pandita & Aditi Srivastava said, ‘’As pioneers in the digital entertainment space, we constantly aim at giving our audience new and different experiences. Our viewers are mostly millennials and Gen Z who are hooked to their devices, so what better way to connect with them! Through the digital premiere and the Adulting game, we are taking a small but significant step to break the traditional mould by leveraging our gaming channel and showing the entertainment world, the power of innovation’’.